‘Khloe and Lamar’ Raise Public Awareness About Genocide

Khloe Kardashian and Lamar Odom

‘Armenian Genocide’ 10th Most-Searched Term on Google after Show Watched by 2.1 Million

HOLLYWOOD—The internet and social media were abuzz about the Armenian Genocide on Sunday after millions viewed the hit E! Network series “Khloe and Lamar,” which featured information about the Armenian Genocide from The Genocide Education Project (GenEd) and images and footage of Armenian Youth Federation anti-denial protests by alumni Armen Varadian and Justin Kaladjian.

According to Google’s published statistics, the term ‘Armenian Genocide’ was the 10th most-searched term on Sunday, March 11, and continued at an impressive 16th most-searched term on for most of Monday.

More than 2.1 million were reported to have watched the episode, which featured a discussion on the Armenian Genocide and was rated in the top-5 most viewed shows in the 18 to 49 age category for that day. Tweets by Khloe and her sister, Kim Kardashian, earlier in the day about the topic reached well over 13 million followers.

Google stats page from Sunday (click to enlarge)

Khloe and Lamar informed millions in America and worldwide about the Armenian Genocide yesterday, and The Genocide Education Project was glad to help,” said GenEd Executive Director Raffi Momjian. “Sadly the failure of the international community to either prevent or punish the Armenian Genocide set a dangerous precedent, that paved the way for the Holocaust and genocides in Cambodia, Rwanda and most recently Darfur. The more the public learns about these atrocities and stands up to their ongoing denial – the sooner we will see governments worldwide taking real, decisive action to end forever the cycle of genocide.”

The discussion of the Armenian Genocide focused on whether Khloe Kardashian’s husband, NBA Star Lamar Odom, would play basketball in Turkey, a particularly sensitive point given the Kardashian family’s pride in their Armenian heritage, and Turkey’s legacy as an unrepentant perpetrator of genocide against the Armenian people. In the end, Odom continued to play in the NBA, with the end of the NBA ‘lockout’ on December 8.

"Special Thanks" board following the show

E! Network producers reached out to The Genocide Education Project (GenEd), after seeing film footage and photography from an educational video that Varadian and GenEd Education Director Sara Cohan had prepared as part of a human rights curriculum project funded by the Rhode Island Council for the Humanities. The documentary featured photo’s of AYF-organized anti-genocide protests in New York and Washington DC taken by Kaladjian, as well as photography and video taken by Varadian in Armenia.

“We really appreciate the show’s interest in learning more about the efforts of young Armenians to raise public awareness of the Armenian Genocide, and are very excited by the fact that this weekend millions of people around the world – many for the first time – learned about our work for a truthful and just resolution of this terrible crime,” said Varadian and Kaladjian, in joint remarks.

“The AYF has been at the forefront of demanding justice for the Armenian Genocide through protest and politics for over 50 years,” said AYF Eastern U.S. Central Executive member Yervant Kachichian. “Khloe and Lamar took that message viral this weekend, dealing a powerful blow against genocide denial.”


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  1. Artur said:

    Wow what a “Dashnak worthy” picture and article! Good job promoting the Dashanktsutiun Asbarez! You are all geniuses! May all your Armenian daughters find their own Lamars… you all deserve the best in life.

  2. Sara said:

    Thank you very much Khloe and to all the Kardashians for bringing public attention to the continued denial of the Armenian Genocide. This is not the first time. Kim Kardashian has tweeted and posted about the Armenian Genocide many times, reaching millions of people around the world. Please continue to speak out as we approach April 24!

  3. ArdeVast Atheian said:

    It’s the Armenian genocide, not the Jewish genocide that started the world on the path killing off people en mass the way it goes on today in Sudan even today.
    In 451AD, 150 years after Armenians had lived under official Christendom the Persians attacked them with an army of 350,000 against 65,000 trying to convert them back to Zoroastrian faith they had shared earlier. Armenians refused and died almost to the last soldier. The survivors kept telling the Persians that they could not abandon the faith that gave them peace, mercy and harmony in their land for the first time in its long history.
    Armenia is the only symbol why Christianity prevails despite being the weaker religion in self-defense. It prevails because it creates order and conscience where there was nothing except savagery. I’m an Armenian Atheist telling you this, born and raised with a Christian conscience.