Hermès Unveils Armenian Alphabet Scarf to Aid Charity

Hermès’s artistic director Pierre-Alexis Dumas unveils the Armenian Alphabet scarf


PARIS—The legendary luxury brand Hermès last week unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) and to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.

Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris. Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots, creator of the Armenian alphabet.

The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian and cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.

SFPA President Janik Manissian thanked Hermès and designer Karen Petrossian for the creating and producing this unique and said the scarf will “support a very important and critical humanitarian effort.”

This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago.

“I’m charmed by the culture and perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.

The scarves will go on sale in April 2015 for 330 euros ($426).

Several French celebrities and press representatives were present at the event. Also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of the Nagorno-Karabakh Republic in France Hovhannes Gevorkyan, Primate of the Armenian Apostolic Church of France Bishop Norvan Zakarian, and Valerie Toranian, managing editor of Elle magazine in Paris.

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14 Comments

  1. Juliana Garabedian said:

    I’m very interested in purchasing the scarf and wanted to know if it will be available at my local Hermes store in South Coast Plaza, Costa Mesa CA.

    Please let me.
    Thanks,
    Juliana

  2. Pingback: Hermes Armenian Alphabet Scarf | Erem Enk.

  3. Ellza said:

    Can you prepay for the scarf so you can be secure to have one.I live in New York
    Best,
    Elllza Bellezza Malikyan

  4. Jacquleen A. said:

    Beautiful scarf, beautiful message. This is the kind of promotion the new generation of Armenia should seek. Can’t wait to get my scarf.

  5. Louise said:

    Be careful, there’s a mistake in the article. The subscription is from now until the end of november. The DELIVERY will be in april 2015.

  6. Pingback: Un carré en soie Hermès pour les 25 ans de SPFA | SPFA - Solidarité Protestante France-Arménie

  7. Pingback: Armenian Hermes Scarf on Sale! | Duchess Of Yerevan

  8. Pingback: Hermes Designs Another Armenian Scarf | COMM130A

  9. Mousasi said:

    I’m really interested in those scarfs! I would like to buy them but it’s very hard to get it in Europe! They don’t have it in Amsterdam cause it seems that’s exclusive edition and not possible to order it anywhere!! So my question: where can I buy them? Is it possible to order it online?

    Angie

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