Hermès’ Armenian Scarf Goes on Sale

The scarf, available in two colors, was presented on Wednesday at the Petrossian Restaurant & Boutique in Beverly Hills


BY NANE AVAGYAN

BEVERLY HILLS, Calif.—The legendary luxury brand Hermès unveiled in early September a new scarf featuring an Armenian alphabet motif to mark the 25th anniversary of the establishment of the Solidarité Protestante France-Arménie (SPFA), a humanitarian organization created in France in 1990 to aid victims of the Spitak earthquake in Armenia.

On Wednesday, Pierre-Alexis Dumas, artistic director of Hermès, and Janik Manissian, president of SPFA, announced that the silk carré will be on sale, by subscription only, until Nov. 30.

The proceeds from the exclusive, limited edition scarf are to be donated to the SPFA for its continued efforts in Armenia.

Ten years after “Jardins d’Arménie,” the new design by Hermès, called “Lettres d’Erevan,” celebrates 25 years of the SPFA. The silk scarf is presented in two colors. The scarf, featuring the Armenian alphabet, is a “testimony to the surprising vitality of the Armenian people and their culture,” as Pierre-Alexis Dumas explained during the presentation at the Petrossian Restaurant & Boutique in Beverly Hills.

On the scarf, dropped capitals and friezes are drawn in delicate calligraphy and illuminated in the style of ancient manuscripts. In the middle of the writing, under a richly embellished arch, a sage sits meditating beneath a starry sky; in his hands, he holds the tools of knowledge: a quill and an open book.

Speaking to Asbarez, the SPFA’s general secretary Clément Hellich-Praquin expressed her organization’s gratitude for the initiative from Hermès. “As a small organization that struggles to meet its operational needs through limited resources, this is truly a great honor for us,” Hellich-Praquin said. “We can continue to do great work for young children in Armenia and Artsakh thanks to this gesture from Hermès.”

More information and access to order forms can be obtained at the SPFA website.

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14 Comments

  1. Angel Ohanesian said:

    HOW CAN I ORDER AND WHAT IS THE PRICE I MAY ORDER 4 OR 6 PLEASE LET ME KNOW THANK YOU ,

  2. Sylva-MD-Poetry said:

    “Parisian Hermes Scarf with
    Armenian Soulful Alphabets Arted on”

    God’s Alphabet…God’s Language,
    As Lord Byron pronounced.

    Armenian Art on the French land
    By famous designer “Hermes”

    Love to all hands
    Those who designed
    (to Karen Pedrosian)
    To be a beauty flag
    With beautiful pinkish Angelic colors…

    Can never faint on silk
    Can dance in many skies
    Like the “Groong” of Gomidas
    Traveling from shore to shores

    Our Armenian letters
    We should hang them on our necks…
    As they are part of our tongue
    Are our destiny
    Our Heart
    Our Art
    Our ancient luck.

    Every Armenian should inhale
    Those beautiful letters
    Engraving on heart valves
    To unite with every heartbeat
    Voicing mother’s tongue…

    As our poet, Silva Kaputikyan stanzed
    “Even, if you delete your mother of your mind,
    Don’t ever forget your mother tongue.”

    (C) Sylva Portoian, M.D
    November 14, 2014

  3. Pingback: Zarig's World » Gems • Fashion • Art • Travel » The Special Edition Hermès Armenian Scarf

    • Mike said:

      We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
      Mike
      514-582-0535

  4. Alexandra said:

    Is it possible to order this scarf???? Thanx in advance, waiting for your reply.

    • Mike said:

      We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
      Mike
      514-582-0535

  5. Susanna said:

    I would like to know if it’s possible to order this scarf ?

    • Mike said:

      We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
      Mike
      514-582-0535

  6. Dita said:

    I really would love to have this scarf…..May I still order it?

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