Pernod Ricard to Expand Brandy Market

YEREVAN (Noyan Tapan)–To overcome the issue of competition between Armenian and French brandies–the Pernod Ricard company will do everything possible for Armenian and French brandies to have different sales markets–the recently appointed executive director of the Yerevan Brandy Factory–Jane Francois Rouquet told journalists–pointing out that the Russian market is too small for the French brandy–but will host ample opportunities for the Armenian brandy.

Pernod Ricard will also do everything possible for Armenian brandy to find its markets outside the CIS–in countries where Pernod Ricard has its offices–the director stated. Rouquet had no doubt that Armenian brandy will be in great demand in the US–France–Germany–Japan and China.

Pernod Ricard will have to do a lot of work to market Armenian brandy. "We should show the world that Armenian brandy first–has its history–and second–it is good quality," he said.

According to Rouquet–the quality of the brandy produced by the Yerevan brandy factory corresponds to the market standards. He said that more efficient production can be set up by introducing new technologies and improving the quality of grapes. Rouquet said that Pernod Ricard will render all kinds of assistance to the development of the viniculture in Armenia which has considerably weakened.

Rouquet reported that the name Pernod Ricard will not appear on the bottle-labels–as the firm is only engaged in selling the brandy and has its own samples of brandy. It is not the first time that the firm has bought a beverage-producing enterprise. With the purchase of beer-producing companies in Australia ten years ago–"Pernod Ricard" increased the production of beer six times and became the "number one" exporter of the Australian beer. Similar results were achieved with Irish whisky and Cuban rum.

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