YEREVAN (Noyan Tapan)–An action called "Let’s support ourselves–let’s buy our products" is aimed at promoting domestic production–economic development and creation of new jobs in Armenia–said Director of the "Guarantor" advertising agency Armen Davtian. Davtian is one of the organizers of the action. He said that the advertising agencies can promote the fulfillment of this task. It accounts for the organization of the first All-Armenian advertising festival as part of the afore-mentioned action.
Davtian reported that over 30 advertising agencies are participating in the festival. These agencies are specializing in TV–press and radio advertising. Their works will be appraised by a jury. The winners will be determined by mass media representatives–Yerevan Mayor’s Office–Union of Businessmen and sponsors.
Davtian also reported that the National Advertising Association is to be established during the First All-Armenian Advertising Festival.