Yerevan Brandy Company Launches New Advertising Campaign

YEREVAN (Noyan Tapan)–The Yerevan Brandy Company has launched a new advertising campaign in Russia entitled "The Legends of Ararat". The Yerevan Brandy Company’s press service reports that presentations of the company’s products have already been held in Krasnodar–Sochi and Novosibirsk. Similar presentations are expected to also be held in Samara–Nizhniy Novgorod and Yekaterinburg. Billboards are being put up in the streets and printed ads are published in local press media.

The goal of the campaign is to give the consumer a comprehensive idea of Armenian brandies manufactured under the Yerevan Brand Company brand-name and instruct them on how to determine the authenticity of the product.

Related events are expected to be held in Yerevan–Kiev and Minsk in November as part of the advertising campaign. The advertising campaign will be continue until the end of the year.

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