Baku Blasts Nestle Over Cereal Box Reference to Karabakh

BAKU (BBC)–The Swiss-based multinational food company, Nestle, has apologized to Azerbaijan after a gift attached to a breakfast cereal backfired.
The CD-ROM featured information about countries around the world but the data on Azerbaijan caused outrage there.
It said that Azerbaijan had started a war against neighboring Armenia and that the hotly disputed territory of Nagorno-Karabakh belonged to Armenia.
Nestle has withdrawn the cereal and promised to seize the offending CDs.
The conflict between Azerbaijan and Armenia in the early 1990s over Nagorno-Karabakh killed an estimated 30,000 people and left hundreds of thousands of refugees on both sides.
And despite a cease fire agreement in 1994, the situation remains tense and volatile.
Nestle inadvertently stumbled into a minefield.
The Azeri government vowed to take action, and there has been widespread talk of a public boycott.Nestle has now issued a formal apology but some Azeris are still not happy. They accuse Nestle of playing Armenia’s hand, and are demanding more than just an apology to chew on.

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