Little Armenia Part of Obama’s ‘Promise Zone’ Program

A sign points to Little Armenia

Rep. Schiff Joins with Obama at White House to Help Announce Los Angeles Promise Zone

WASHINGTON—Representative Adam Schiff on Thursday joined President Barack Obama to help announce the first five “Promise Zones,” which will include one located in the Los Angeles neighborhoods of Hollywood, East Hollywood, Koreatown, Westlake and Pico Union. The Little Armenia neighborhood in Hollywood falls within this program’s borders.

Los Angeles Mayor Eric Garcetti is scheduled to hosted a press conference on Friday at City Hall to announce the initiative and detailed the impact this will have in advancing the needs of the city and neighborhoods that have been included in the program.

U.S. Representative Adam Schiff with Los Angeles Mayor Eric Garcetti in Washington, D.C.

First announced by the President during last year’s State of the Union Address, the Promise Zone Initiative is a way to partner with local communities and businesses to create jobs, increase economic security, expand access to educational opportunities and quality, affordable housing and improve public safety.

The Hollywood Central Park project, which Schiff has worked on for years, will be located within the Los Angeles Promise Zone. The project would build a 44 acre urban park over the Hollywood Freeway that will create more than 40,000 jobs, create long-term economic stimulus, and provide the community with open green space for generations to come. This is a major step forward for this highly-anticipated project.

“By investing in these key communities in the country, we will not only create jobs and educational opportunity for our young people, but we will return hope to some areas that have lost much in the Great Recession,” said Schiff. “Every child must have a good chance at success – no matter where you’re from – and this new Promise Zone will help keep the promise that hard work and determination in America can and will pay off.”

This new Los Angeles Promise Zone is focused on five primary goals:

Increasing housing affordability by preserving existing affordable housing and partnering with housing developers to increase the supply of affordable new housing to prevent displacement.

Ensuring all youth have access to a high-quality education, and are prepared for college and careers through its Promise Neighborhoods initiative, by partnering with the Youth Policy Institute and L.A. Unified School District to expand its Full Service Community Schools model from 7 schools to all 45 Promise Zone schools by 2019.

A map of the Promise Zone that encompases Little Armenia

Ensuring youth and adult residents have access to high-quality career and technical training opportunities that prepare them for careers in high-growth industries through partnerships with career and technical training schools and the Los Angeles Community College District.

Investing in transit infrastructure including bus rapid transit lines and bike lanes, and promoting transit-oriented development (TOD) that attracts new businesses and creates jobs.

Charging its Promise Zone Director and Advisory Board with eliminating wasteful and duplicative government programs

President Barak Obama announces the Promise Zone with Los Angeles Mayor Eric Garcetti in the audience

Schiff advocated directly with the White House and the Department of Housing and Urban Development to select Hollywood as one of the first zones in a letter in November 2013, saying: “The Los Angeles Promise Zone seeks to attract private investment, improve affordable housing and educational opportunities, create jobs, reduce serious and violent crime, and assist local leaders in navigating federal programs and cutting through red tape in the targeted Central Los Angeles community. The City of Los Angeles has worked tirelessly for more than a decade to develop innovative partnerships and best practices to support this model.”


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  1. Hratch said:

    Why are we so excited about this? This is an American project for Americans. It’s silly to think that we will live here as Armenians happily ever after. The fact is that we will eventually assimilate and lose our identity. That has happened to countless other cultures before us and will continue so after us.

    The only development and investment that should excite us are the ones in Armenia. Investments that will preserve our true identity, culture, traditions and people.

  2. Ari said:

    President Obama will do Armenian Americans and the fallen Armenians a much bigger favor if he just stuck to his morality and officially recognized the Armenian Genocide.

  3. ronnie said:

    “Obama”, “promise” and “zone” in the same sentence…
    That should go well…

  4. GB said:

    Obama, should go to Little Armenia and pray on orphans made Armenian carpet, and ask, for Allah’s forgiveness!

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