Bagratian Named Brandy Factory Vice Chairman

YEREVAN (Armenpress)–As reported to Armenpress by Yerevan’s Brandy factory–former Armenian Prime Minister Hrant Bagratian was selected as the factory’s executive council vice chairman. Jean Francois Rougoun was named the company’s director.

The international distributing company "Pernod Ricard" expressed its readiness to work with the new high-quality and dedicated council. Director of the French "Pernod Ricard" company Tierre Jakian will take on the duties of executive council chairman.

"We are very proud of taking on the high quality production of this world-renowned line of drinks–with which we have great hopes," said Jakian. Pernod Ricard is the fifth largest wine and beverage distributor in the world. The company has had financial growth in the last 20 years. In 1997 alone the company grew 13 percent–and its yearly trade is about $3.2 billion–70 percent of which is outside of France. Pernod Ricard distributes about 150 different drinks from factories in every continent. These companies enjoy the most success in their respective countries. Eight of these drinks are ranked in the top 100 of the world.

They include anis Ricard et Pastis (France)–Scotch whisky Clan Campbell (England)–whiskey Jameson (Ireland)–Wild Turkey bourbon (USA)–Larios gin (Spain)–Becherovska (Czech Republic)–Suze liquor (France). The company has also famous for the Irish Whiskey–Cuban Rum (Havana Club)–and Austrailian wines.

"These drinks did not have international success before they were picked up by Pernod Ricard. Only after joining Pernod Ricard did they enjoy the international success," said Bagratian. "This reality gives us hope that our national Brandy will find the place it deserves in the international market."

Pernod Ricard considers the Armenian company very profitable and is willing to expose its brandy to the world market where it has gone unnoticed. "Our first goal is to double the company’s revenues in the first five years," noted Rougoun. "With this goal in mind–with need to enlarge Armenia’s viticulture for the necessary production–thus allowing for more jobs for grape farmers. This will be economically beneficial for Armenia providing more jobs and income," he added.

Pernod Ricard is also a large fruit distributor–garnering 30 percent of its business in that market. The company uses over 2.5 million tons of fruit and plants in a year. "Armenia can prove to be a very productive asset in providing large quantities of quality fruits," said Jakian. "In this field–we are ready to work with the Armenian fruit and grape farmers to increase production and quality."

Pernod Ricard employs over 13 thousand employees of 70 different nationalities. Of these only one-third are French.


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