YEREVAN (Noyan Tapan)–The Research & Analysis Center Logos of the Armenian government’s Information and Book-Publishing Department held a public opinion poll in Yerevan from April 22 to 28–in order to learn how public opinion is formed among residents of Yerevan and study the factors influencing views among population–such as mass media–and the distinctive features of their effect on the audience.
601 people over the age of 16 were involved in the public opinion survey. 40 percent of those questioned said they did not read newspapers–32 percent read newspapers only to be aware of political news–14 percent said they preferred material on culture–10 percent indicated preference in crosswords and puzzles.
Most of those polled said they did not buy newspapers because of high prices. Some 5 percent said they had no time for reading and approximately the same number of people said they had no desire to read newspapers. 7 percent of those questioned said they did not rely on the material published in newspapers.