ANCA-Sony ‘Screamers’ DVD Launch Sets Stage for Expanded Genocide Education Effort

Screemers Director Carla Garapedian with Serj Tankian

NEW YORK–The Armenian National Committee of America and Sony BMG Entertainment hosted an evening reception with community activists and human rights organizations including Amnesty International and Facing History and Ourselves to promote the DVD release of "Screamers," the award-winning, documentary detailing the history of modern-day genocide from the Armenian Genocide in 1915 and the Holocaust era to the Rwandan massacres on the ongoing Darfur Genocide.
"Screamers theatrical release in the last year raised the profile of genocide recognition in America and around the world," commented Screamers director Carla Garapedian. "Now, the DVD release goes a step further because each and every DVD sale says to mainstream America-We care about this issue, this matters to us as Armenia’s and as Americans, especially with a genocide going on now in Darfur."
The DVD release of the documentary provides consumers a chance to make a real difference, according to Garapedian, who said that each DVD sold will help put the issue of Genocide on the map. Every DVD also has an educational track, which is catered for students and the classroom, she added.
"Matt Damon’s ad for the genocide education charity Facing History is at the top of the DVD," Garapedian said. "They support the message of this film and the ANCA is also helping to get Screamers into the classroom, which I am very excited about."
The exclusive featured appearances by Grammy Award winning System of a Down lead singer Serj Tankian and Carla Garapedian, both of whom offered insights on the DVD release. Participants were also able to view special features now included in the DVD detailing the making of the documentary as well as a special trip by System of a Down members to their high school alma mater, Rose and Alex Pilibos Armenian School.
Later that evening, ANCA-ER Executive Director Karine Birazian had an opportunity to interview Tankian and Garpedian regarding their expectations of the movie’s impact, particularly in terms of student outreach and the growing movement to end the cycle of genocide. The interview will be available soon on the ANCA website.
"It was wonderful to team up with SONY BMG Entertainment to kick off the SCREAMERS DVD release with so many individuals and groups who play a critical role in genocide education," commented Birazian. "In speaking with Serj and Carla we see the important role the SCREAMERS DVD release will play in expanding the anti-genocide constituency nationwide."
"That’s why the ANCA is particularly proud to be launching the "Take SCREAMERS to School" program to ensure that every library and school has a copy of this important documentary," She added.
The DVD, which can now be purchased online by going to, also offers a "Educational Version," as well as bonus features including an extended version of the interview conducted with the late Hrant Dink, who was assassinated by a Turkish nationalist in January 2007.
‘SCREAMERS’ is a production of MG2 productions in association with BBC Television and The Raffy Manoukian Charity. Award winning director Carla Garapedian, a veteran reporter who has made a career of covering the most difficult stories, from Chechnya to repression in Afghanistan, follows the European tour of "System Of A Down" and their ongoing efforts, through music and activism, to raise awareness about denial of the Armenian Genocide and its legacy of a century of atrocities culminating in the ongoing genocide in Darfur. The film, distributed by Maya Entertainment, debuted at the American Film Institute (AFI) Film Festival in November 2006, where it won the coveted AFI Audience Award.
The ANCA teamed up with Save Darfur and the Raffy Manoukian Charity in bringing SCREAMERS to a Congressional audience in January 2007 and once again in October 2007, with the participation of Congressional Armenian Genocide Resolution lead sponsor Adam Schiff (D-CA) and Congressional Armenian Caucus Co-Chair Frank Pallone (D-NJ).


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