LONDON—The National Competitiveness Foundation of Armenia (NCFA), along with five Armenian travel agencies, will represent Armenia at the World Travel Market annual exhibition, taking place in London this year from Nov. 3 to 6, the press service of NCFA reports. Armenia and Artsakh will share a joint booth.
This year, an estimated 5,000 international exhibitors representing 186 countries and regions and more than 50,000 global travel professionals are expected to take part in the exhibition.
The cultural and historical heritage of Armenia and Artsakh will be presented in travel guides and maps in English during the exhibition.
The participation in this leading exhibition aims to promote tourism to Armenia and Artsakh in the European market and contribute to the growth of tourist inflows.
Azerbaijani media reports recently quoted Azeri Foreign Minister Hikmet Hajiyev as claiming that the exhibition would exclude Artsakh due to pressure from Baku. The Armenian Foreign Ministry and its representation in London reported to Armenpress that Artsakh will participate in the exhibition as it has in past years, along with Armenia.