YEREVAN—On Thursday, Inga Arshakian was announced as the sixth and final member of the band Genealogy, who will represent Armenia at Eurovision 2015, simultaneously with the release of the band’s song and music video on Armenian public television and on Eurovision.tv.
The song, titled “Don’t Deny,” is composed by Armen Martirosian and the lyrics by Inna Mkrtichian. The music video is directed by Aren Bayadian, highlighting the theme of Armenia’s Eurovision entry, which is about the link between generations and the interconnectedness of the far-flung Armenian diaspora.
The band is comprised of six Armenian artists from five continents, representing Asia, Africa, Europe, Australia, the Americas, and Armenia itself.
According to director Aren Bayadian, the creative team was inspired by the name of the group and its logo, a family tree, which they tried to extend and reflect in the video “mystically and mysteriously.”
“Just like the members of Genealogy are spread around the world, same is with the branches of the tree that became walls between generations through time. However, neither the distance, nor the difficulties could stand between people if they want to be together.”
The designer of the music video Armen Galian tried to combine Armenian and European fashion approaches finding modern solutions. “When you say Genealogy you immediately see vintage and retro pictures and a family tree. We created and used fashionable simple textile that is highly popular today; larger sized, with highlighted shoulders, sort of gothic but Armenian traditional clothes that were accompanied with Armenian silver ornaments. We also used pins with pictures of our participants’ grandparents and patterns of Armenian architecture that are very modern today.”Eurovision 2015 will be hosted in Vienna, Austria, and will begin broadcasting on May 19.