YEREVAN—The results of an online vote for the best travel destination, organized by the Russian edition of National Geographic Traveler magazine, have been finalized.
Armenia was recognized as the winner of the “Discovery of the Year” award, the Armenian National Competitiveness Foundation (NCFA) reports.
The award is important in terms of increasing awareness of Armenia’s historical, cultural, and religious heritage in the Russian market as well as for boosting inbound tourism flows.
Earlier this year, an editorial delegation from National Geographic Russia magazine visited Armenia for a press trip at the invitation of the NCFA. The trip resulted in a series of articles dedicated to Armenia published in National Geographic Russia and National Geographic Traveler magazines as well as a photo gallery at the Nat-Geo.ru website.