YEREVAN (Armenpress)–Armenia’s will seek to shore up its tourism industry this year by showcasing its ancient roots for the world to see during an hour-long documentary set to air on international television later this year, Armenpress reported Thursday.
The film, titled “Armenia: Country of Noah,” is being produced by “Buzz Business” and will be shown in 12 parts on the following networks: National Geographic HBP, Spanish TBS, Discovery, BBC, France-5, Channel , Arthur Lalayan, a specialist in the Tourism and Territorial Development Department of the Economy Ministry told Armenpress.
The film, he said, chronicles the history of Armenia and its culture, providing a glimpse of the country’s rich tourist attractions. A special segment will also be dedicated to Yerevan and Nagorno-Karabakh.
Lalayan said that the government has earmarked 112,500 euros to finance the production of the film.
Earlier in 2007, the Armenian government financed the production and broadcast of a series of TV ads called “Armenia: Noah’s Route, Your Route” in a bid to use its religious past to boost its tourism. The TV spots aired on CNN and Euronews.