WATERTOWN–The Hairenik Association Inc. formally launched its new internet radio station–Hairenik Online Radio Station–which broadcasts Armenian music and news about Armenia–Artsakh–Javakhk–and the Armenian diaspora 24 hours a day.
The station began broadcasting with a music-only format on August 10–and has since been updating its musical selection and conducting small promotions to test the interest of listeners.
"The response from our listeners has been overwhelmingly positive," says Jirayr Buegekian–Programming Director. "The number of listeners is increasing steadily and emails of encouragement are pouring in. We have regular listeners in more than 35 countries!" A measure of that popularity was reflected in a recent report–which appeared on the website of California’s Fresno Bee newspaper–citing the unique programming provided by the station.
Hairenik Online Radio started broadcasting an expanded format. "We were currently broadcasting music 24 hours a day. Based on listener requests–we expanded the format to also include some news–interviews–and special programs for children," reveals Buegekian.
But the station maintains music at the heart of its programming.
Prior to launching the online radio station–the Hairenik Association worked with Bentley College in Massachusetts to undertake a study on the viability of launching an internet radio station. Based on those findings–Hairenik Online Radio will reserve at least 80 percent of its airtime for Armenian music. "Although we think our listeners will enjoy the expanded format–we remain committed to broadcasting lots and lots of music," stated Buegekian.
The Hairenik Online Radio can be accessed via the web site of the Hairenik Association (www.hairenik.com)–which also includes an online bookstore and the online versions of its two newspapers–the Armenian language "Hairenik Weekly" and the English language "Armenian Weekly." Hairenik Online Radio can also be accessed at www.hairenikradio.com and selecting the media player of your choice.