BY NANE AVAGYAN
BEVERLY HILLS, Calif.—The legendary luxury brand Hermès unveiled in early September a new scarf featuring an Armenian alphabet motif to mark the 25th anniversary of the establishment of the Solidarité Protestante France-Arménie (SPFA), a humanitarian organization created in France in 1990 to aid victims of the Spitak earthquake in Armenia.
On Wednesday, Pierre-Alexis Dumas, artistic director of Hermès, and Janik Manissian, president of SPFA, announced that the silk carré will be on sale, by subscription only, until Nov. 30.
The proceeds from the exclusive, limited edition scarf are to be donated to the SPFA for its continued efforts in Armenia.
Ten years after “Jardins d’Arménie,” the new design by Hermès, called “Lettres d’Erevan,” celebrates 25 years of the SPFA. The silk scarf is presented in two colors. The scarf, featuring the Armenian alphabet, is a “testimony to the surprising vitality of the Armenian people and their culture,” as Pierre-Alexis Dumas explained during the presentation at the Petrossian Restaurant & Boutique in Beverly Hills.
On the scarf, dropped capitals and friezes are drawn in delicate calligraphy and illuminated in the style of ancient manuscripts. In the middle of the writing, under a richly embellished arch, a sage sits meditating beneath a starry sky; in his hands, he holds the tools of knowledge: a quill and an open book.
Speaking to Asbarez, the SPFA’s general secretary Clément Hellich-Praquin expressed her organization’s gratitude for the initiative from Hermès. “As a small organization that struggles to meet its operational needs through limited resources, this is truly a great honor for us,” Hellich-Praquin said. “We can continue to do great work for young children in Armenia and Artsakh thanks to this gesture from Hermès.”
More information and access to order forms can be obtained at the SPFA website.
HOW CAN I ORDER AND WHAT IS THE PRICE I MAY ORDER 4 OR 6 PLEASE LET ME KNOW THANK YOU ,
Very nice unique design!
“Parisian Hermes Scarf with
Armenian Soulful Alphabets Arted on”
God’s Alphabet…God’s Language,
As Lord Byron pronounced.
Armenian Art on the French land
By famous designer “Hermes”
Love to all hands
Those who designed
(to Karen Pedrosian)
To be a beauty flag
With beautiful pinkish Angelic colors…
Can never faint on silk
Can dance in many skies
Like the “Groong” of Gomidas
Traveling from shore to shores
Our Armenian letters
We should hang them on our necks…
As they are part of our tongue
Are our destiny
Our Heart
Our Art
Our ancient luck.
Every Armenian should inhale
Those beautiful letters
Engraving on heart valves
To unite with every heartbeat
Voicing mother’s tongue…
As our poet, Silva Kaputikyan stanzed
“Even, if you delete your mother of your mind,
Don’t ever forget your mother tongue.”
(C) Sylva Portoian, M.D
November 14, 2014
what a beautiful poem. bravo
I would like to order a scarf, may I still order it?
We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
Mike
514-582-0535
I only heard about it and would like to order some please.
Is it possible to order this scarf???? Thanx in advance, waiting for your reply.
We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
Mike
514-582-0535
I would like to know if it’s possible to order this scarf ?
We have one available for sale, brand new in the box, my wife received 2 as gifts for christmas and wants to sell one, let me know if your still interested
Mike
514-582-0535
Hi Mike, Do you still have one available?
Tamar, are you still interested in purchasing one? I have one new in box. You can email me vanuhi25@yahoo.com
Dear Vanuhi,
If you still have one I would like to purchase it. Please let me know. Thank you
I really would love to have this scarf…..May I still order it?
Dita, are you still interested in purchasing one? I have one new in box. You can email me vanuhi25@yahoo.com
I am very interested in purchasing one. Please contact me if you have one for sale.