LOS ANGELES—The Los Angeles Time Media Group announced Thursday that it has promoted Mike Kechichian to Vice President, Advertiser Marketing, in a restructing of key leadership areas of its revenue and advertiser marketing teams to better capitalize on emerging consumer engagement trends, as well as social, mobile and experiential program opportunities.
Kechichian has assumed increased responsibility since joining The Times as Manager, Advertiser Marketing from ESPN. He will now better integrate emerging sales lead generation efforts with the marketing program development team and oversee all aspects of LATMG’s media kit, portfolio packaging, customer segmentation and related revenue opportunities.
LATMG hires and promotions are aimed at ensuring marketers and advertisers looking to reach all demographics of the crucial Southern California marketplace are best served.
The new changes also include Andrea Nunn who joined LATMG in a new sales leadership role as Vice President, Media and Business Development. Jennifer Collins has also joined LATMG in a newly created Vice President, Digital Revenue Products position, having most recently been General Manager, Variety.com. David Burns has been promoted to a new role as Vice President, Promotional Revenue, Sports and Events.
Jeff Dellinger will continue as Director, Entertainment Advertiser Marketing, and adds General Manager, Business Operations for Hero Complex. Dellinger will oversee continued expansion of Hero Complex’s core online revenue base and further multimedia brand development aimed at advertisers eager to reach the fanboy demographic, including the Hero Complex Film Festival, IMAX partnership and annual Comic-Con street guide.
“The competitive landscape is evolving faster every day, and our ability to remain at the forefront demands ongoing change,” said Times Chief Revenue Officer and Executive Vice President, Advertising Sales, John O’Loughlin. “The Los Angeles Times Media Group has great momentum heading into the New Year, and these new hires and promotions clearly indicate we do not intend to cede our current pole position.”
The Los Angeles Times Media Group(LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community News, LA, Los Angeles Times Magazineand Hoy Los Angeles and reach approximately 5.1 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.
The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.9 million Monday through Saturday and 2.9 million on Sunday, more than 17 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 129 years.