It bears a similarity to the iconic “Che” t-shirt with the silhouette of Che Guevara, the Argentinian freedom fighter of the 1960’s – except that the character on this t-shirt is that of a traditional Armenian dish.
The description of the design as seen on the campaign website: CHE-Koofteh, the guerilla meat. This elusive character was born on the slopes of the South-Caucus Mountains where it resides in the land of fire and ice: Armenia.
CHE-Koofteh packs an intense boldness that cannot be matched by other dishes. He is fierce, bold, and his bite is raw! No Name Press’s editor Patrick Bairamian says that the idea for the “CHE-Koofteh” design came from his family’s love for the authentic Armenian dish. “It really is a guerilla meat. You don’t find it on many Armenian dinner tables anymore.”
No Name Press was started in 2013 by Bairamian with the agenda to “give creativity a forum to express,” which follows Arshile Gorky’s moniker that “the world is the creation,” which is a quote found on the website’s “About” page.
Their official description reads: “NoNamePress is a place where writers come together to make statements, propose ideas, share poetry, and entertain with stories. Humanity – we embrace you.”
Bairamian plans work with the community who submits to the website to market and bring their content to light through social media.
“People want to be engaged with art – not simply be the consumer of it. It has to connect.” No Name Press plans to publish posters, prints and eventually t-shirts with designs and writings that have been submitted. “T-shirts are expensive to print though,” says Bairamian “the choice of colors, sizes, styles – it’s overwhelming.”
“TeeSpring gave us a great opportunity to test out if the community will like our ‘CHE-Koofteh’ design. So far, it seems to be well received. Let’s just hope it reaches its pre-order goal and prints. Then we can fund more of these projects.” The “CHE-Koofteh” project ends on July 1.
