YEREVAN—On Thursday, Inga Arshakian was announced as the sixth and final member of the band Genealogy, who will represent Armenia at Eurovision 2015, simultaneously with the release of the band’s song and music video on Armenian public television and on Eurovision.tv.
The song, titled “Don’t Deny,” is composed by Armen Martirosian and the lyrics by Inna Mkrtichian. The music video is directed by Aren Bayadian, highlighting the theme of Armenia’s Eurovision entry, which is about the link between generations and the interconnectedness of the far-flung Armenian diaspora.
The band is comprised of six Armenian artists from five continents, representing Asia, Africa, Europe, Australia, the Americas, and Armenia itself.
According to director Aren Bayadian, the creative team was inspired by the name of the group and its logo, a family tree, which they tried to extend and reflect in the video “mystically and mysteriously.”
“Just like the members of Genealogy are spread around the world, same is with the branches of the tree that became walls between generations through time. However, neither the distance, nor the difficulties could stand between people if they want to be together.”
The designer of the music video Armen Galian tried to combine Armenian and European fashion approaches finding modern solutions. “When you say Genealogy you immediately see vintage and retro pictures and a family tree. We created and used fashionable simple textile that is highly popular today; larger sized, with highlighted shoulders, sort of gothic but Armenian traditional clothes that were accompanied with Armenian silver ornaments. We also used pins with pictures of our participants’ grandparents and patterns of Armenian architecture that are very modern today.”Eurovision 2015 will be hosted in Vienna, Austria, and will begin broadcasting on May 19.
Very beautiful song, has every chance to win. I’m emailing the video link to my friends, are you?
http://youtu.be/VVVvgD0-Mu0
The song left me wanting more. It just felt hollow, superficial.
The lyrics were weak. It is nowhere near the beauty, nor does it have the nuanced subtlety of of the classic poem Ծիծեռնակ. Maybe that is what Eurovision is about; use of a blunt instrument in the most politically correct manner.
The tune also tried to be something more than it was. It felt as like the composer was trying to make it like the second coming of Carmina Burina’s “Oh Fortuna,” (which was one stanza part of an opera). Simplicity in the message would have been better suited, like “Adanayi voghperke.”
The organizers probably spent too much time on symbolism like getting 5 singers from 5 continents, rather than working on a tune that would have been timeless. Going short when they should have gone long.
Very beautiful song, extremely beautiful theme and presentation.